Context:

This solution is ideal for organizations leveraging social media for customer feedback or research. By targeting users with larger audiences, businesses can gather insights from those with higher influence, aligning feedback collection with marketing or product strategies.

Solution:

• Automated Workflow: Use Power Automate to monitor tweets from specific users.

• Follower Count Check: Add a condition to verify if the user has more than 100 followers.

• Survey Distribution: If the condition is met, send a Microsoft Customer Voice survey to the user through direct messaging or email.

• Data Tracking: Log survey responses and user details in a central repository like SharePoint or Excel for analysis.

Impact:

• Enhanced Engagement: Helps businesses interact with influential users on Twitter, turning them into valuable feedback contributors.

• Targeted Feedback Collection: Focuses on users with significant reach (more than 100 followers), increasing the likelihood of actionable insights.

• Improved Customer Experience: Demonstrates responsiveness and interest in the user’s opinions, fostering trust and loyalty.